Kenneth Turner is a successful and well-known household brand, who manufacture and supply a number of luxury household consumables and decorations around the world. From luxury scented candles, to exquisite hand lotions and much more, the company both sell directly online and retail at a number of well-known and smaller outlets.
The company approached Market Boosters in order to trial the concept of a luxury scented candle, that would be sent to subscribers once per month. We immediately identified that the best way to do so was to create a website, whereby people could ‘register their interest’ in exchange for the chance to win a prize. Identifying that the SEO presence of a brand new website would initially be somewhat low, and with the product being a consumer good, Market Boosters put forward the idea of using social media adverts and PPC to attract interest. Not only would this bring in sign-ups, but also serve as an advertising tool.
The campaign is ongoing, but great success has already been enjoyed. The website is attractive, functional and fully responsive, the social campaign performing well, and the PPC refined and managed carefully. Market Boosters continue to apply our digital marketing expertise to drive low-cost yet effective solutions for our clients across the UK.