Web Development

E-Commerce Logistics – Getting to know what you need when starting up 1024 683 Matthew Trussell

E-Commerce Logistics – Getting to know what you need when starting up

For any e-commerce start up, properly coordinated logistics are the key to your success.

You’ve taken the first big leap of faith, you’ve started your business and you’re ready to take on the world. However, if you are not prepared to properly navigate the challenges running an online business presents, you could very quickly find yourself on the fast road to failure.

Having Visibility

As your e-commerce logistics needs grow, the bigger picture can be forgotten in a flash. Companies that experience rapid growth may add logistics capacity in an ad hoc fashion, bolting on in a flash of panic to deal with a surge in orders or new products. Perhaps you’ve expanded to utilise several warehouses, drop-shippers or other logistics tactics.

Stock management is crucial; you need visibility of what’s in the warehouse if it’s being sold online. It’s truly a balancing act; keep enough stock on hand but not have excess inventory tying up cash and shelf space. It’s vital you partner with logistics providers who can help you develop the systems and operational discipline to make your inventory work smarter and harder for you. That includes your website, too!

Decentralised Warehousing

The latest trend of e-commerce is having the product as close to the customer as possible. This is best for reducing the transit time, and thus ensuring customers get their products in a timely fashion, keeping them happy.

This strategy shortens the last mile to the customer. These facilities could be mini distribution centres or dedicated fulfillment centers. Some offline retailers are converting retail locations into shipping centers, devoting some or all of the footprint to fulfillment, largely a result of the pandemic. 

Whatever you choose, it’s important that you have effective use of space, with the right pick and pack options and an optimised distribution network.

Develop a loyalty system

Having a loyalty system is very important to retaining new and existing customers. Many brands we work with opt for a rewards point system online, so repeat custom is rewarded with a small discount.

Even though having a loyalty system set in place could give you a little bit of a deficit in cash coming into the business at points, it will mean potentially fickle customers are encouraged to return, spending more money and over time, will even itself out and ultimately end in the favour of your company. Think about the lifetime value of your customers as opposed to short term profits.

Don’t Invest in paid ads too early

Having ads to increase the knowledge of your business can be great and when you’re small and up and coming it can be the perfect opportunity to gain more traffic for your business.

Spending too early when your website isn’t optimised can hurt you in the long run.

If you can find ways to get your business advertised for free or with a more sensible longer term investment, that would be the best option for saving money and getting your business out there.

The world at the moment is very online orientated so there’s no better time to get your e-commerce business up and running. As the world emerges from the pandemic, it’s vital that businesses improvise, adapt and overcome.

Why use WordPress 1024 684 Matthew Trussell

Why use WordPress

As an agency, our clients sometimes ask us: Why should I use WordPress, why should we switch to WordPress and other related questions. If you find yourself asking these questions, we have compiled the following select reasons why you should use WordPress, ways you can use WordPress, and who is using WordPress.


WordPress is a very powerful Content Management System

Why use WordPress?


Before we begin, it’s very important for us to highlight the common mistake of classifying WordPress as ‘just a blogging platform’. Although that at one point did ring true, WordPress now is an incredibly versatile and robust content management system (CMS). While you can still use WordPress for simply blogging, it is also now a very powerful tool to create fully functional websites and mobile applications.


What is particularly great about WordPress is that it has an easy-to-use, multi-level backend interface, known as the ‘Dashboard’. That’s the main reason why WordPress has grown so much in popularity among businesses and individuals around the world. According to a recent survey, WordPress powers 22.5% of all websites on the internet.


Due to its robust and powerful features, many top brands use WordPress to power their websites – a handy way to check is to type in /wp-admin at the end of a site’s URL and you’ll see for yourself!


Let’s take a look at why you should use WordPress.


Why should I use WordPress?


WordPress is easy to use, once you have your website



WordPress is used by millions of people and businesses, and every day new people are joining WordPress, creating their first WordPress-powered websites. The reason why people quickly adapt to WordPress as a content management system is because it is fairly easy to use.


That said, it can still be difficult to build your website – why not check out our web development services to get that part sorted in the first instance?


WordPress website development is cutting-edge

WordPress website development


WordPress is extendable and flexible beyond any other CMS we know


Most people using WordPress aren’t website developers . As a matter of fact, most people start using WordPress without any prior knowledge of website design. The main reason for this is because companies often expect internal employees in different departments to take ownership of their respective sections on the company website.


The reason why WordPress is such an perfect candidate is because the Dashboard enables a modulated management approach, with different users having different access rights. This means for example that some users can simply post new blogs, for example, which are great for Search Engine Optimisation.


WordPress is really flexible and can be extended by using modules known as plugins. There are thousands of plugins available for use, which can add extra functionality to the core functions of most WordPress websites.


Blogging through WordPress

WordPress is often mistaken for being ‘just a blogging tool’


WordPress can be SEO-friendly


By design WordPress is very SEO-friendly, as individual elements can be configured with ease that can contribute to SEO optimisation of your site. That said, WordPress doesn’t do it for you, it just provides some of the necessary tools to make it easier. We often recommend and utilise the Yoast SEO plugin for our builds, for example.


WordPress is easy to manage and update


WordPress has a built-in updater that enables easier updates to plugins and site versions from within your WordPress administrator dashboard. It also tends to notify you when there is a new version of WordPress available, so you can update it by just clicking a button in most cases. You can additionally keep all your WordPress content safe by setting up automated regular WordPress Backups.


Why do Market Boosters use WordPress?


Market Boosters love WordPress. We truly believe it to be the ultimate CMS. So often we take on projects whereby businesses have been onboarded to a company’s own CMS. Without being an employee of the agency, it is very difficult to make the necessary updates and changes to a client’s website, especially versus the comparitive ease of WordPress. Additionally, we feel that WordPress is the most powerful in terms of solving the varying needs of our customers, on the basis we can customise literally any element and develop a truly bespoke solution.


We’d love to discuss your website development project with you – contact us today or find out more about our website design and development services.

Affordable web development, as web design doesn't have to cost you an arm and a leg
4 top tips to finding affordable web design 1024 411 Matthew Trussell

4 top tips to finding affordable web design

Finding affordable web design can be difficult. If you’ve ever been on the lookout for affordable web development, you’ll know that there seems to be an agency minefield. Gone are the days you sit there looking through the Yellow Pages and calling people up – developers seemed few and far between. Now web development agencies are all over the place. But how can you find one that meets your needs, and your budget?


Here at Market Boosters, we’ve compiled this helpful list, to help you find affordable web design that works for you.


Affordable web design - Affordable web development that works for you

Affordable web development that works for you


1) Establish exactly what functionality you want

Before reaching out to anyone, you really need to drill down on what it is you’re after. Do you sell online, or is your website simply an informational backdrop? Agencies often charge a higher fee for e-commerce websites, usually because they’re slightly more complicated and more time-consuming to set up, but if you’re after a simple informational website, you shouldn’t have to pay over the odds – right? It’s ultimately down to you to decide exactly want to need, what you want, and what’s maybe just a ‘nice to have’. Nice to haves can come at an extra cost and offer your website little to nothing extra, so try to be sparing if you don’t have a huge budget.


2) Google is your best friend – but it can be (and is) controlled by smart marketers

Google is an excellent starting point, but since its inception, it’s been able to be controlled. The first pages that pop up, pop up for a reason. This can be both good and bad, usually good because it shows that the agency are able to apply the science and get your site optimised to help it climb up the search rankings. However, don’t just go for the agencies on the first page. Get quotes from those on the second and third page too – you might be missing out! Just because they don’t invest much on their marketing, they may still be exceptionally talented web developers who aren’t charging heavy premiums due to their brand name – affordable web design is what you’re after here.


3) Consider your CMS carefully

CMS (Content Management Systems) are ten to the penny nowadays – some mainstream, some very bespoke. Why this is important is because sometimes agencies charge an additional fee for onboarding onto their own CMS, and tie you into a contract as they’re the only ones who know how to manage it. At Market Boosters, we suggest to our clients that they use WordPress. This is a FREE CMS that is fully customisable to suit your needs, and once your site is up and running, it’s actually pretty easy for anyone to make changes. Okay, it’s not that easy, but there’s plenty of information out there to help point you in the right direction. Our clients are often dazzled by how easy it is for us to provide something that was way beyond what they expected.


4) Do things differently

Based on the knowledge that affordable web development is very limited in scope, especially if you want things done properly, Market Boosters suggest a completely different approach. Here we combine web development, SEO, PPC, content writing and more into three simple packages, with crystal clear, upfront pricing and absolutely no time-bound contracts, so you’re able to truly hit the ground running and not pay an arm and a leg in the process.


Alternatively, we do take on standalone and affordable web design projects to help meet your needs – contact us today and let’s discuss your requirements.

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