SEO

E-Commerce Logistics – Getting to know what you need when starting up 1024 683 Matthew Trussell

E-Commerce Logistics – Getting to know what you need when starting up

For any e-commerce start up, properly coordinated logistics are the key to your success.

You’ve taken the first big leap of faith, you’ve started your business and you’re ready to take on the world. However, if you are not prepared to properly navigate the challenges running an online business presents, you could very quickly find yourself on the fast road to failure.

Having Visibility

As your e-commerce logistics needs grow, the bigger picture can be forgotten in a flash. Companies that experience rapid growth may add logistics capacity in an ad hoc fashion, bolting on in a flash of panic to deal with a surge in orders or new products. Perhaps you’ve expanded to utilise several warehouses, drop-shippers or other logistics tactics.

Stock management is crucial; you need visibility of what’s in the warehouse if it’s being sold online. It’s truly a balancing act; keep enough stock on hand but not have excess inventory tying up cash and shelf space. It’s vital you partner with logistics providers who can help you develop the systems and operational discipline to make your inventory work smarter and harder for you. That includes your website, too!

Decentralised Warehousing

The latest trend of e-commerce is having the product as close to the customer as possible. This is best for reducing the transit time, and thus ensuring customers get their products in a timely fashion, keeping them happy.

This strategy shortens the last mile to the customer. These facilities could be mini distribution centres or dedicated fulfillment centers. Some offline retailers are converting retail locations into shipping centers, devoting some or all of the footprint to fulfillment, largely a result of the pandemic. 

Whatever you choose, it’s important that you have effective use of space, with the right pick and pack options and an optimised distribution network.

Develop a loyalty system

Having a loyalty system is very important to retaining new and existing customers. Many brands we work with opt for a rewards point system online, so repeat custom is rewarded with a small discount.

Even though having a loyalty system set in place could give you a little bit of a deficit in cash coming into the business at points, it will mean potentially fickle customers are encouraged to return, spending more money and over time, will even itself out and ultimately end in the favour of your company. Think about the lifetime value of your customers as opposed to short term profits.

Don’t Invest in paid ads too early

Having ads to increase the knowledge of your business can be great and when you’re small and up and coming it can be the perfect opportunity to gain more traffic for your business.

Spending too early when your website isn’t optimised can hurt you in the long run.

If you can find ways to get your business advertised for free or with a more sensible longer term investment, that would be the best option for saving money and getting your business out there.

The world at the moment is very online orientated so there’s no better time to get your e-commerce business up and running. As the world emerges from the pandemic, it’s vital that businesses improvise, adapt and overcome.

Affordable web design is easier to find than you may think
Affordable SEO: Try these free quick fixes now 1024 952 Matthew Trussell

Affordable SEO: Try these free quick fixes now

As a small business, finding affordable SEO can seem difficult. You may have already emailed a number of companies, received quotes and been somewhat shocked at the price.

 

The difficulty is, unless you know exactly what you’re doing, there’s not much of an alternative. Well, there are some things you can do. Let us help!

 

Why not try these free quick fixes now, before you are properly ready to invest in affordable Search Engine Optimisation.

 

1) Carry out a quick audit

In order to reach your end goal, you have to know where you are currently. You can do this in a number of ways. Firstly, you can use the free variants of tools such as SpyFu, SEM Rush or even Website Grader from Hubspot. These tools enable you to understand approximately where you’re at, with some simple tips and pointers. You can even have a sneaky peak at what some of your competitors are up to – invaluable to help you eat up some of that SEO-based market share. There are paid options available with both SpyFu and SEM Rush, but the free functionality is sufficient if you want to do things cheaply.

 

2) Check your PageSpeed Insights

Seeing as it’s mostly Google people use to search nowadays, it makes sense to use them as the golden standard. PageSpeed Insights enables you to quickly and easily grade your website on both desktop and mobile devices. This simple tool then suggests some fixes you can make, in order to make further improvements to how quickly your webpages load. If your site is deemed to be horrible by this tool, there’s a fair chance your results may not be showing as high as they should be.

 

3) Conduct keyword research and check popular searches versus terms you use

Regardless of your SEO knowledge, if for example you’re an estate agency in Bedford, you may wish to research how often this term is searched for, as well as any close variations, to decide on which terms you should be aiming for. If ‘Bedford estate agents’ has 200 searches per month, versus 100 for ‘estate agency Bedford’, then it’s quite clear which you should be picking, right? A tool such as Ubersuggest can help with this. It shows localised data for your search terms, as well as suggesting a plethora of variations. A very powerful affordable SEO tip.

 

4) Optimise page titles, images, image alt tags and more

Once you’ve found your keywords, you need to optimise your on-page content to match them, as closely as possible. The key here is not to stuff a bunch of random words in, but to keep things quality. Create tailored landing pages if you need to use multiple strong-ranking keywords – this is often best practice anyway, as it is more likely to encourage a conversion on the basis you’re actually providing the closest possible match to the person’s search term. SEO professionals will often suggest optimising page titles, image titles, image alt tags and meta descriptions at the very least to focus around search terms/keywords. This is the strongest possible exposure you’re going to gain in terms of algorithms, and it’s one of the few parts that are free (if you know what you’re doing – best to leave it to web development professionals if not).

 

5) List your website on free directories

SEO is split into on-page and off-page. On-page is what you do on your own site, off-page is what is done on other external websites. Both are important, and you really need to do both in a combined, smooth and methodical manner. A very simple way to create backlinks to your own site is through free web directories, such as Yell. Not only does this generate a level of authority for your site, it also enables you to advertise your services to a site which is guaranteed to have a lot more traffic than your own – for the timebeing at least.

 

We hope you’ve found benefit in our simple guide! Why not contact us if you’d like some more affordable SEO tips today, or to discuss one of our premium packages.

 

 

    Join our Newsletter

    We'll send you newsletters with news, tips & tricks. No spams here.