Digital Marketing

E-Commerce Logistics – Getting to know what you need when starting up 1024 683 Matthew Trussell

E-Commerce Logistics – Getting to know what you need when starting up

For any e-commerce start up, properly coordinated logistics are the key to your success.

You’ve taken the first big leap of faith, you’ve started your business and you’re ready to take on the world. However, if you are not prepared to properly navigate the challenges running an online business presents, you could very quickly find yourself on the fast road to failure.

Having Visibility

As your e-commerce logistics needs grow, the bigger picture can be forgotten in a flash. Companies that experience rapid growth may add logistics capacity in an ad hoc fashion, bolting on in a flash of panic to deal with a surge in orders or new products. Perhaps you’ve expanded to utilise several warehouses, drop-shippers or other logistics tactics.

Stock management is crucial; you need visibility of what’s in the warehouse if it’s being sold online. It’s truly a balancing act; keep enough stock on hand but not have excess inventory tying up cash and shelf space. It’s vital you partner with logistics providers who can help you develop the systems and operational discipline to make your inventory work smarter and harder for you. That includes your website, too!

Decentralised Warehousing

The latest trend of e-commerce is having the product as close to the customer as possible. This is best for reducing the transit time, and thus ensuring customers get their products in a timely fashion, keeping them happy.

This strategy shortens the last mile to the customer. These facilities could be mini distribution centres or dedicated fulfillment centers. Some offline retailers are converting retail locations into shipping centers, devoting some or all of the footprint to fulfillment, largely a result of the pandemic. 

Whatever you choose, it’s important that you have effective use of space, with the right pick and pack options and an optimised distribution network.

Develop a loyalty system

Having a loyalty system is very important to retaining new and existing customers. Many brands we work with opt for a rewards point system online, so repeat custom is rewarded with a small discount.

Even though having a loyalty system set in place could give you a little bit of a deficit in cash coming into the business at points, it will mean potentially fickle customers are encouraged to return, spending more money and over time, will even itself out and ultimately end in the favour of your company. Think about the lifetime value of your customers as opposed to short term profits.

Don’t Invest in paid ads too early

Having ads to increase the knowledge of your business can be great and when you’re small and up and coming it can be the perfect opportunity to gain more traffic for your business.

Spending too early when your website isn’t optimised can hurt you in the long run.

If you can find ways to get your business advertised for free or with a more sensible longer term investment, that would be the best option for saving money and getting your business out there.

The world at the moment is very online orientated so there’s no better time to get your e-commerce business up and running. As the world emerges from the pandemic, it’s vital that businesses improvise, adapt and overcome.

Why use WordPress 1024 684 Matthew Trussell

Why use WordPress

As an agency, our clients sometimes ask us: Why should I use WordPress, why should we switch to WordPress and other related questions. If you find yourself asking these questions, we have compiled the following select reasons why you should use WordPress, ways you can use WordPress, and who is using WordPress.


WordPress is a very powerful Content Management System

Why use WordPress?


Before we begin, it’s very important for us to highlight the common mistake of classifying WordPress as ‘just a blogging platform’. Although that at one point did ring true, WordPress now is an incredibly versatile and robust content management system (CMS). While you can still use WordPress for simply blogging, it is also now a very powerful tool to create fully functional websites and mobile applications.


What is particularly great about WordPress is that it has an easy-to-use, multi-level backend interface, known as the ‘Dashboard’. That’s the main reason why WordPress has grown so much in popularity among businesses and individuals around the world. According to a recent survey, WordPress powers 22.5% of all websites on the internet.


Due to its robust and powerful features, many top brands use WordPress to power their websites – a handy way to check is to type in /wp-admin at the end of a site’s URL and you’ll see for yourself!


Let’s take a look at why you should use WordPress.


Why should I use WordPress?


WordPress is easy to use, once you have your website



WordPress is used by millions of people and businesses, and every day new people are joining WordPress, creating their first WordPress-powered websites. The reason why people quickly adapt to WordPress as a content management system is because it is fairly easy to use.


That said, it can still be difficult to build your website – why not check out our web development services to get that part sorted in the first instance?


WordPress website development is cutting-edge

WordPress website development


WordPress is extendable and flexible beyond any other CMS we know


Most people using WordPress aren’t website developers . As a matter of fact, most people start using WordPress without any prior knowledge of website design. The main reason for this is because companies often expect internal employees in different departments to take ownership of their respective sections on the company website.


The reason why WordPress is such an perfect candidate is because the Dashboard enables a modulated management approach, with different users having different access rights. This means for example that some users can simply post new blogs, for example, which are great for Search Engine Optimisation.


WordPress is really flexible and can be extended by using modules known as plugins. There are thousands of plugins available for use, which can add extra functionality to the core functions of most WordPress websites.


Blogging through WordPress

WordPress is often mistaken for being ‘just a blogging tool’


WordPress can be SEO-friendly


By design WordPress is very SEO-friendly, as individual elements can be configured with ease that can contribute to SEO optimisation of your site. That said, WordPress doesn’t do it for you, it just provides some of the necessary tools to make it easier. We often recommend and utilise the Yoast SEO plugin for our builds, for example.


WordPress is easy to manage and update


WordPress has a built-in updater that enables easier updates to plugins and site versions from within your WordPress administrator dashboard. It also tends to notify you when there is a new version of WordPress available, so you can update it by just clicking a button in most cases. You can additionally keep all your WordPress content safe by setting up automated regular WordPress Backups.


Why do Market Boosters use WordPress?


Market Boosters love WordPress. We truly believe it to be the ultimate CMS. So often we take on projects whereby businesses have been onboarded to a company’s own CMS. Without being an employee of the agency, it is very difficult to make the necessary updates and changes to a client’s website, especially versus the comparitive ease of WordPress. Additionally, we feel that WordPress is the most powerful in terms of solving the varying needs of our customers, on the basis we can customise literally any element and develop a truly bespoke solution.


We’d love to discuss your website development project with you – contact us today or find out more about our website design and development services.

Advertise your small business online for free
Free online advertising for small businesses 1024 683 Matthew Trussell

Free online advertising for small businesses

For businesses to grow, there’s no doubt you need to invest at some point in time. That said, there are ways you can utilise some free online advertising for small businesses right now.




  1. Free directory listings
  2. Content marketing
  3. Social media
  4. Search Engine Optimisation




1)   Free directory listings


There are a number of different websites on which you can list your business, completely for free. Some of these free directory websites do offer premium options when you register, but it is mostly possible to skip through these and simply opt for the free listing. Not only does this enable you to pick up on traffic from people who still do things the old fashioned way, there’s also a valuable backlink created to your website – valuable for Search Engine Optimisation (SEO).


2)   Content marketing


Content marketing is a term used to describe leveraging content, that is used to connect with your audience, for the purposes of brand awareness, adding credibility, educating your customers and more. Most commonly witnessed is blogging – in fact, we would hazard a guess that you read a blog every single day when Googling answers to problems your business faces – perhaps without even realising. Like now, for example! There are also podcasts and videos too, but blogging is unquestionably at the top when it comes to content.


Marketers often quote the saying ‘content is king in marketing’, and that’s based on the understanding that content is often the difference between converting a website visitor into a customer, or not.


If you don’t have the time to research, write and publish regular blogs, there are a number of agencies and freelancers who provide these services. Check out our bespoke marketing services page for some further inspiration.


3)   Social media


Businesses of all sizes around the world are currently using social media to find and connect with potential and current customers. Whether it’s directly advertising products, promoting your business, discussing industry ‘hot topics’ to show relevance; social media is undoubtedly the tool for connecting with people in the digital world.


If you’re not currently using social media, it’s very simple to get started. Setting up a profile takes minutes, and you can very quickly start to build up a following. If nothing else, regular posts show anyone that looks for your company online that you’re still up and running, and it’s the perfect opportunity to display knowledge in your field.


It’s completely up to you how much you use it, or whether you use it at all. Sometimes, people can focus too heavily on social media, without making as much as a splash – paid advertising can help bridge the shortfall, so it’s worth researching too.


4)   SEO


SEO is by far one of the most powerful ‘free online advertising for small businesses’ tools, however, it is arguably one of the most difficult to understand and utilise. In simple terms, SEO is the process of aligning words and products on your website with words and products that are searched for through the major search engines. SEO in itself is a huge industry, with thousands of companies offering improvements in search engine rankings through their work. That said, it is possible to conduct some simple SEO for free. Find out how by reading this blog.


If you’ve already tried most of the above, and are looking to take the next step in boosting your digital marketing, contact us today.



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