Why use WordPress
As an agency, our clients sometimes ask us: Why should I use WordPress, why should we switch to WordPress and other related questions. If you find yourself asking these questions, we have compiled the following select reasons why you should use WordPress, ways you can use WordPress, and who is using WordPress.
Before we begin, it’s very important for us to highlight the common mistake of classifying WordPress as ‘just a blogging platform’. Although that at one point did ring true, WordPress now is an incredibly versatile and robust content management system (CMS). While you can still use WordPress for simply blogging, it is also now a very powerful tool to create fully functional websites and mobile applications.
What is particularly great about WordPress is that it has an easy-to-use, multi-level backend interface, known as the ‘Dashboard’. That’s the main reason why WordPress has grown so much in popularity among businesses and individuals around the world. According to a recent survey, WordPress powers 22.5% of all websites on the internet.
Due to its robust and powerful features, many top brands use WordPress to power their websites – a handy way to check is to type in /wp-admin at the end of a site’s URL and you’ll see for yourself!
Let’s take a look at why you should use WordPress.
WordPress is easy to use, once you have your website
WordPress is used by millions of people and businesses, and every day new people are joining WordPress, creating their first WordPress-powered websites. The reason why people quickly adapt to WordPress as a content management system is because it is fairly easy to use.
That said, it can still be difficult to build your website – why not check out our web development services to get that part sorted in the first instance?
WordPress is extendable and flexible beyond any other CMS we know
Most people using WordPress aren’t website developers . As a matter of fact, most people start using WordPress without any prior knowledge of website design. The main reason for this is because companies often expect internal employees in different departments to take ownership of their respective sections on the company website.
The reason why WordPress is such an perfect candidate is because the Dashboard enables a modulated management approach, with different users having different access rights. This means for example that some users can simply post new blogs, for example, which are great for Search Engine Optimisation.
WordPress is really flexible and can be extended by using modules known as plugins. There are thousands of plugins available for use, which can add extra functionality to the core functions of most WordPress websites.
WordPress can be SEO-friendly
By design WordPress is very SEO-friendly, as individual elements can be configured with ease that can contribute to SEO optimisation of your site. That said, WordPress doesn’t do it for you, it just provides some of the necessary tools to make it easier. We often recommend and utilise the Yoast SEO plugin for our builds, for example.
WordPress is easy to manage and update
WordPress has a built-in updater that enables easier updates to plugins and site versions from within your WordPress administrator dashboard. It also tends to notify you when there is a new version of WordPress available, so you can update it by just clicking a button in most cases. You can additionally keep all your WordPress content safe by setting up automated regular WordPress Backups.
Why do Market Boosters use WordPress?
Market Boosters love WordPress. We truly believe it to be the ultimate CMS. So often we take on projects whereby businesses have been onboarded to a company’s own CMS. Without being an employee of the agency, it is very difficult to make the necessary updates and changes to a client’s website, especially versus the comparitive ease of WordPress. Additionally, we feel that WordPress is the most powerful in terms of solving the varying needs of our customers, on the basis we can customise literally any element and develop a truly bespoke solution.